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About Us
We are a family-owned health insurance agency established in 1983. With over 100-years of combined experience, we strive to earn trust and respect within the community and insurance industry. As advisors, we recognize that everyone has difference insurance needs. Our team is committed to having deep knowledge and expertise in: Medicare, Employee Benefits and Individual Health Plans by providing unequaled service in health, life, dental, vision and disability insurance for individuals and businesses.
At UIA, we foster deep relationships in the community and long-term affiliations with high-quality benefit providers. We are proud active members of the Fox Cities Chamber of Commerce, Heart of the Valley Chamber of Commerce, United Way Fox Cities, Sexual Assault Crisis Center and the Fox Valley Humane Society.
Our initial conversation starts by asking questions and listening to you needs and concerns. We provide resources and educate you on all options available. Together, we identify a plan that works best for you. We always make sure to speak in understandable terms throughout the process, as insurance jargon can be confusing. Our approach allows you to make informed decisions when comparing benefits and carriers.

Health insurance is all about protection. The shield – a time-honored tool for protecting yourself and others – was a logo that we felt embodied our vision. Upon the shield, the crest is made up of multiple paths converging into one spot. This is a direct reflection of how UIA Health Insurance handles all insurance needs under one roof.
The Meaning Behind Our Logo
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Meet Your Advisors

Sam Rein, REBC®
Employee Benefits Manager
Shawn Sornson
Employee Benefits Advisor
Jen Kitzman
Employee Benefits Support
Cooper Utpadel
Individual Advisor